All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses, his real conditions of life, and his relations with his kind.
– Karl Marx
What’s Our Story?
It was 3 months ago when I received a job offer from an online market specialized for Persian arts and crafts, handmade home accessories and Iranian artworks. Six months even before that, a carpet company asked me to help with their website design and social networking, and that was the first of many times I thought of ideas to introduce Persian arts and crafts to the rest of the world; Something that filled me thrill and excitement. Now that a way had opened to do something real about everything I imagined all this time, I was in. I accepted the offer.
To reach our goal, there were and still are many challenges to face. But why do we care so much to take it all in and face them? Why is it so important for us to get the world to know Persian arts and crafts? In fact, not even two members of our team will give the same answer. Each of us are interested to working in this field for a completely different reason, and based on that, each of us has a different idea on how to make progress toward our goals.
Some of us want to redesign and modernize the handicrafts; some rather preserve the tradition but fit it in the modern lives. But what keeps us all together is the value we give to art, the love we have for the handmade vs. machine made and the respect we believe the craftsmen and artists deserve.
Who Are We?
Rizo is a trading company for Persian arts and crafts. Various teams work on Rizo, each concentrated on a different field. We have already introduced Rizo on our website, so maybe it would be better if we answered another question: Who are the social networking and blogging admins?
My name is Navid Kakoli, and my specialty in Rizo is marketing strategy. As my field is somehow related to all the other fields, I try to be in touch with all the teams. In the case of content production, I analyze the statistics, SEO, and develop the content production calendar.
Our main blogger is Fatemeh Azimi. I knew Fatemeh as a creative girl who knows how to make awesome crafts. That was why I asked her to write posts on DIYs in the first place. But soon I found out that she also has a vast knowledge about pottery, woodcarving and carpet weaving and can therefore cover a wide range of our favorite topics.
I knew Maryam Moghaddas, our other blogger from years ago. I was already aware of her proficiency in English, French and Turkish. Given the quality of her writing and translation along with an interest in craftiness, she seemed an ideal choice for translating our posts and content production of social networks. With Fatemeh and Maryam joining Rizo, the core of content production team was now complete.
What’s the Schedule?
Every Sunday, we publish a new post. You will also see one or two additional posts every month, which you can be notified for if you follow our facebook page. The topics will involve home décor, fashion and modern lifestyle, along with Persian arts and crafts and introducing Iranian artists and craftsmen. We will also dedicate one or two weeks each month to creative DIYs.
What’s Our Goal?
Last week, I traveled to Neyshabur for a business trip. I got to know a carpet weaver and seller with lovely rugs and kilims. He knew so much about each rug, its weaving techniques, and the story behind it. Among many stories he told me that day, the strangest one was the story of an exquisite kilim with 480 thousand knots in each square meters. Not one of its colors was industrial; each and every color was extracted from a mountain plant. The old woman who had woven this kilim 20 years ago, hadn’t use any pattern; it was all in her mind. For 15 months that it took her to finish the rug, she imagined the pattern day and night, never drawing it on paper. With the old woman passing away, there is no one else today who can weave a similar carpet, and with the industrialization going on, it is unlikely that anyone will ever spend 15 months to weave a rug.
This blog will be written for a modern world, but introducing these cultures, traditions, arts, and bringing them to the modern life, this is what we will not miss!
How to Be In Touch?
If you have any particular suggestion, are interested in temporal or permanent cooperation with our team, or would like to get in touch for any other reason, please visit the contact us page.